Philosophy
IT × ∞ ― more room to act.
Our name, Preferred, means the option people would rather choose. Staying the most preferable choice — for clients, and for the people who use what we build — is where Preferred Inc. starts.
IT doesn’t fix everything. Used with a clear purpose, though, it expands what’s within reach. We build software and also run a café, an e-commerce brand, and a real estate business — standing on both the build side and the use side keeps our proposals grounded.
Mission
Create our own businesses, and give back.
We start businesses ourselves, and feed what we learn back into client work. That is the job.
Many IT shops only build for others. We also run Slow Rush Coffee in Kamakura, LC COFFEE e-commerce, and Preferred Estate in Shinjuku — inventory, customer service, logistics, decisions under uncertainty included.
What breaks in our own ops shows up in how we scope and build for clients. Create, learn, return — a simple loop.
Vision
Right-sized IT, in every workplace.
Not oversized, not underpowered. Systems that still run next month, within reach of companies of any size — that is the future we are working toward.
We get there by turning vague “we should do something with IT” into work scoped to what each workplace actually prefers — one project at a time.
Values
Our Values
Four rules of thumb for how we design work and talk with clients.
Value 01
Operator’s view
We run businesses ourselves
We build systems, and we use them. Running a café in Kamakura and a real estate business in Shinjuku keeps us honest about day-to-day constraints — not only specs on a slide.
Value 02
Same team
From scope to operations
Requirements, design, build, test, and operations stay with one team. Fewer vendor handoffs mean intent is less likely to erode mid-project.
Value 03
Security with rules
ISMS (ISO 27001)
We hold ISO 27001 / ISMS certification. How client data is handled is written down — not left to individual habit.
Value 04
Right-sized scope
Start where it helps
We don’t push one framework onto every project. Scope follows the problem, the team, and the budget — small when small is enough.